Skip to content

02.01 / Grow

Content and automation.

Polargate builds and runs a content engine in English, Spanish and Dutch inside your own site and database. AI drafts and translates, a senior editor approves, and the marketing work around it (lead capture, email, scheduled jobs, reporting) runs automatically.

Book a callTell us about your project
public routes prerendered as static HTMLHotel Marien
22

In detail

What you should know.

A content shoot in a hotel room: the photographer watches the frame while the stylist works on the shots.

For example: 22 public routes prerendered as static HTML. Hotel Marien

Book a callTell us about your project

What it is

A content engine that runs in English, Spanish and Dutch at the same time, with AI producing the first draft and the translation and a senior editor deciding what actually ships. Polargate builds the pipeline inside your own site, database and domain: content model, terminology, translation, publication, distribution and measurement. Around it we automate the marketing work your team is still doing by hand, from lead capture and auto-replies to document delivery, campaign email and the monthly report.

How we do it

We start with the words, not the tooling: a glossary per language, a tone guide, and a list of claims you can actually prove. The fastest way to lose credibility in a Google result or an AI answer is a number nobody can verify.

The content model then lives in your own Postgres database, with editorial roles and row level security, not in a plugin you rent. Every piece has a master language and generated siblings, and the build checks key parity between languages so a page never ships half translated. We have migrated newsrooms of around 700 historical articles into this pattern and handed the editor back to the client's own team.

AI is called server-side from edge functions, never pasted out of a chat window: drafting, translation, metadata, summaries. A human editor reviews each piece against the glossary and the provable-claims list before it goes live. Pages are then published as real static HTML per language, with hreflang, JSON-LD and llms.txt, so Google and the answer engines both read the same text a person reads.

Automation closes the loop. Forms write into your database with anti-spam and bilingual auto-replies, dossiers are delivered on download with UTM logging, transactional and campaign email goes out from a verified subdomain of your own domain, and recurring work runs as scheduled jobs on your own infrastructure.

What you get

What you take away.

Everything is written down before we start, and everything stays in accounts your company owns.

01Deliverables

  1. 01

    Glossary, tone guide and provable-claims list per language (English, Spanish, Dutch)

  2. 02

    Content model in your own Postgres database, with editorial roles, row level security and a master language plus generated siblings

  3. 03

    Server-side AI drafting, translation and metadata from edge functions, with a senior editor approving every piece before publication

  4. 04

    Publication as real static HTML per language, with hreflang, JSON-LD, sitemap and llms.txt

  5. 05

    Lead automation: forms into your database, anti-spam, bilingual auto-replies, dossier delivery and UTM logging

  6. 06

    Transactional and campaign email from a verified subdomain of your own domain

  7. 07

    Scheduled jobs on your own infrastructure for recurring publishing, refreshes and checks

  8. 08

    One reporting view combining Google Analytics 4, Search Console and first-party cookieless pageviews, with CSV export

02How it runs

  1. 01 · Week 1 to 2

    Audit and baseline

    We fetch your site the way GPTBot, Claude, PerplexityBot and Googlebot fetch it, read Search Console and analytics, check the structured data against the visible text, and run a panel of buyer prompts to see where you appear today. The output is a written baseline and a ranked list of findings.

  2. 02 · Week 3 to 6

    Fix at the source

    We work in the repository: real HTML per route, the schema.org graph, hreflang, sitemap, robots and page speed. Every fix ships as a pull request with the test that proves it, so the same problem does not come back on the next deploy.

  3. 03 · Month 2 onwards

    Content and campaigns

    We publish focused pages that each answer one buyer question, in every language you sell in, and run paid advertising where it is the fastest way to test a message. Volume is set by the retainer, so you know in advance what a month contains.

  4. 04 · Every month

    Measure, report, repeat

    Each month we re-run the audit and the prompt panel, compare against the baseline, and report clicks, impressions, average position and assistant referrals in your client portal. Then we agree the next month's list with you before touching anything.

For example: 98 KB mobile hero image, down from about 288 KB. Hotel Marien

Book a callTell us about your project

Who it is for

We don't take every project.

We would rather tell you now than halfway through. If you recognise yourself on the left, let's talk.

It fits if

  • Your site already exists and your buyers search on Google or ask ChatGPT
  • You want the fixes made in the code, not a keyword report
  • You are happy to measure every month against a recorded baseline
  • You can give access to the site, Search Console and analytics

It is not for you if

  • You want a guaranteed first position or a guaranteed mention in ChatGPT
  • You want to buy links or publish unreviewed text in bulk
  • You expect results within a week
  • Nobody can touch the code of your site, and there are no plans to change that

For example: 136 KB social preview image, down from 1.74 MB. Hotel Marien

Book a callTell us about your project

Timing and budget

How we quote.

No price list and no hourly billing during a build. After a short call you get a written quote for your project.

Timeline
Four to six weeks to set up the engine (glossary, content model, publishing pipeline, automations and reporting), then a monthly cycle. The first pieces usually go live inside the first month.
Team
Our team writes the content and builds the pipeline, with photo and video production or a native reviewer for a given language when the scope needs them. Pedro Ciordia, CTO, sets the editorial and technical standard and reviews what the pipeline publishes; Andrés Ciordia, Chief AI Officer, leads the AI in it.
How the price is set
A monthly fee for the running engine plus a one-off setup, both quoted privately. It runs on top of a Care retainer. Scoped first in a paid, fixed-price Discovery Sprint.
The stack
ReactViteTypeScriptSupabasePostgreSQLDenoVercelOpenAIAnthropicClaudeResendGA4Search ConsoleGitHub Actions

For example: 2 languages served with bidirectional hreflang (ES/EN). Hotel Marien

Book a callTell us about your projectAsk for your quote

Work

Where we did it.

Real projects. Open each one to see what we built and the figures we measured.

For example: 33 confirmed findings fixed in the August 2026 audit cycle. Hotel Marien

Book a callTell us about your projectAll work

Same line

Other services in Grow.

Each service has its own page with what it includes, the usual timeline and the projects where we did it.

For example: 3 priority improvements live and verified in June 2026. Hotel Marien

Book a callTell us about your project

FAQ

What people ask us.

How much does a multilingual content engine cost per month?
A monthly fee for the running engine plus a one-off setup, on top of a Care retainer. The monthly figure depends on how many languages, how many pieces and how many channels you want covered: more production and more distribution move it up. We fix the scope first in a paid Discovery Sprint, so the proposal you sign is the price you pay. Tell us your languages and channels and you get a private quote.
How long does it take before the first content is published?
Usually within the first month. The first two weeks go into the glossary, the tone guide and the content model, and the following weeks into the publishing pipeline, the automations and the reporting view. The first pieces normally go live while that work is being wired up. Setting up the complete engine, including automation and reporting, takes four to six weeks.
Is the content written by AI or by a person?
By both, and the order matters. AI produces the first draft and the translations, called server-side from your own infrastructure. A senior editor then checks every piece against your glossary, your provable claims and your tone, and decides whether it ships. Nothing publishes itself. You keep a record of what was generated, what was edited and what went live.
Does AI generated content damage SEO or visibility in AI search?
Not in itself. What damages both is unverifiable claims, duplicate pages and text that says nothing. Search engines and answer engines reward pages with clear structure, real facts and a traceable source. That is why we work from a glossary and a provable-claims list, publish real HTML with structured data per language, and have a human editor sign off before anything goes live.
Can you produce content in Dutch, Spanish and English without an agency in each country?
Yes. Polargate works natively in the three languages, so a piece is written for each market instead of translated word for word. Every piece has a master language and generated siblings, and the build checks that no page ships half translated. When a market needs a native reviewer or local photo and video production, we bring in a specialist from our network for that language.
What happens to the content and the automations if we stop working together?
They stay with you. The content sits in your own database, the site in your own repository and the automations in your own Supabase and Vercel accounts. We do not park your content on a platform of ours that you would later have to leave. If the engagement ends, we hand over access, documentation and the runbook for publishing without us.

For example: 22 public routes prerendered as static HTML. Hotel Marien

Book a callTell us about your project

Get started

Tell us what you want to build.

Websites, apps, custom systems and AI for companies that need them in production in weeks. Fill in the form or book a 30 minute call: a senior engineer answers within 48 business hours with a first take on scope, timeline and price.

Book a 30 minute call
What do you need?
Budget
When

At least ten characters.

Answer in writing within 48 business hours. No newsletter, no automatic sequence.

Rather answer the full brief?

First step

Discovery Sprint

Two weeks to close scope, architecture and price before anything is built.

No price list. You get a private quote, in writing, after a short call.

Then, to build, always at a fixed price

Ask for your quoteHow we quote

Not ready yet?

AI-native digital studio for mid-market companies

POLARGATE, S.L. · CIF B24895005
Calle Electrónica 6, 28027 Madrid, Spain