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POLARGATE
Grow // A content engine in three languages, with AI in the loop and a human editor at the end.

Content and automation

Polargate builds and runs a content engine in English, Spanish and Dutch inside your own site and database. AI drafts and translates, a senior editor approves, and the marketing work around it (lead capture, email, scheduled jobs, reporting) runs automatically.

A writer working through a page in the content editor with the marked up printout beside her.

What it is

A content engine that runs in English, Spanish and Dutch at the same time, with AI producing the first draft and the translation and a senior editor deciding what actually ships. Polargate builds the pipeline inside your own site, database and domain: content model, terminology, translation, publication, distribution and measurement. Around it we automate the marketing work your team is still doing by hand, from lead capture and auto-replies to document delivery, campaign email and the monthly report.

How we do it

We start with the words, not the tooling: a glossary per language, a tone guide, and a list of claims you can actually prove. The fastest way to lose credibility in a Google result or an AI answer is a number nobody can verify.

The content model then lives in your own Postgres database, with editorial roles and row level security, not in a plugin you rent. Every piece has a master language and generated siblings, and the build checks key parity between languages so a page never ships half translated. We have migrated newsrooms of around 700 historical articles into this pattern and handed the editor back to the client's own team.

AI is called server-side from edge functions, never pasted out of a chat window: drafting, translation, metadata, summaries. A human editor reviews each piece against the glossary and the provable-claims list before it goes live. Pages are then published as real static HTML per language, with hreflang, JSON-LD and llms.txt, so Google and the answer engines both read the same text a person reads.

Automation closes the loop. Forms write into your database with anti-spam and bilingual auto-replies, dossiers are delivered on download with UTM logging, transactional and campaign email goes out from a verified subdomain of your own domain, and recurring work runs as scheduled jobs on your own infrastructure.

What you get

A working newsroom rather than a slide deck: an editor your team can use, content live in three languages, the automations that follow a lead from a form to an inbox, and one reporting view that combines Google Analytics 4, Search Console and first-party cookieless pageviews, with CSV export. Every month you get published work, a short report on what moved, and a decision on what to do next. You own the repository, the database and the accounts throughout.

What it costs

From 690 euros per month for the running engine, plus a one-off setup from 490 euros. It runs on top of a Care retainer. The monthly figure moves with the number of languages, the volume of pieces and the channels covered. Scope is fixed first in a paid Discovery Sprint, so the proposal you sign is the price you pay. We do not sell ranking or revenue guarantees: we sell a pipeline that publishes reliably and reporting honest enough to act on.

Proof

FAQ

Questions, answered

How much does a multilingual content engine cost per month?
From 690 euros per month for the running engine, plus a one-off setup from 490 euros. It runs on top of a Care retainer. The monthly figure depends on how many languages, how many pieces and how many channels you want covered: more production and more distribution move it up. We fix the scope first in a paid Discovery Sprint, so the proposal you sign is the price you pay.
How long does it take before the first content is published?
Usually within the first month. The first two weeks go into the glossary, the tone guide and the content model, and the following weeks into the publishing pipeline, the automations and the reporting view. The first pieces normally go live while that work is being wired up. Setting up the complete engine, including automation and reporting, takes four to six weeks.
Is the content written by AI or by a person?
By both, and the order matters. AI produces the first draft and the translations, called server-side from your own infrastructure. A senior editor then checks every piece against your glossary, your provable claims and your tone, and decides whether it ships. Nothing publishes itself. You keep a record of what was generated, what was edited and what went live.
Does AI generated content damage SEO or visibility in AI search?
Not in itself. What damages both is unverifiable claims, duplicate pages and text that says nothing. Search engines and answer engines reward pages with clear structure, real facts and a traceable source. That is why we work from a glossary and a provable-claims list, publish real HTML with structured data per language, and have a human editor sign off before anything goes live.
Can you produce content in Dutch, Spanish and English without an agency in each country?
Yes. Polargate works natively in the three languages, so a piece is written for each market instead of translated word for word. Every piece has a master language and generated siblings, and the build checks that no page ships half translated. When a market needs a native reviewer or local photo and video production, we bring in a specialist from our network for that language.
What happens to the content and the automations if we stop working together?
They stay with you. The content sits in your own database, the site in your own repository and the automations in your own Supabase and Vercel accounts. We do not park your content on a platform of ours that you would later have to leave. If the engagement ends, we hand over access, documentation and the runbook for publishing without us.
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