Insights
What we learn while shipping: AI search, static rendering, agentic delivery and how to choose a digital partner.
Insights (9)
pricingWhat custom software costs for a mid-market company
What moves the price of a custom system: unknown scope, integrations, data migration, roles and what happens when it breaks. With Polargate's published prices.
2026-09-07Read more
pricingWhat a website costs in Spain, and why the ranges are so wide
What a website really costs in Spain in 2026: the four market tiers, what sits inside each one, what makes a quote climb, and the eight questions to ask before you sign.
2026-09-03Read more
pricingWhat a website costs in the Netherlands in 2026
The four price bands for a business website in the Netherlands, what moves the number, the accessibility deadline, and fixed price versus hourly rate.
2026-09-03Read more
hotel seoHow to get your hotel recommended by ChatGPT
How a hotel gets recommended by ChatGPT: prerendered pages in every language, hotel and room schema, real reviews and consistent listings everywhere.
2026-08-26Read more
reactWhy AI assistants cannot read your React SPA
AI crawlers read raw HTML and never run JavaScript, so a React SPA serves them nothing. Measure it yourself with curl, then fix it with SSG, SSR or prerender.
2026-08-19Read more
geoHow to get cited by ChatGPT, Claude and Perplexity in 2026
A practical 2026 checklist for AI search visibility: which crawlers run JavaScript, robots.txt, answer-first structure, freshness and how to measure citations.
2026-08-12Read more
ai-agentsHow we use AI agents to fix production bugs, and what it costs
How Polargate really delivers with AI agents: an agent triages each ticket and proposes a fix as a diff, audit agents refute each other, and a human merges.
2026-08-05Read more
discovery-sprintWhat is a paid Discovery Sprint, and why does it protect you?
A Discovery Sprint is two weeks of paid senior work ending in a decision pack: scope, architecture, risks and a fixed price. From 4,900 EUR, half credited against the build if it starts within 60 days.
2026-07-29Read more
digital partnerBig agency, freelancer or senior studio: how to choose?
How a mid-market company should choose between a big agency, a freelancer and a senior studio: what each is good at, what to ask, what to put in the contract.
2026-07-22Read more
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