Sectors · Industrial, technology and B2B
Industrial, technology and B2B. Engineers understand your product on the first read.
Polargate builds websites that explain complex products to engineers, and the internal tools behind them, for industrial and technical B2B companies.

The problem
What we hear on the first call.
If any of these sounds familiar, that is where we start.
- 01
Our site looks fine, but no engineer can find the datasheet or the standard they came for.
- 02
Half the company runs on spreadsheets, and the version that matters is on somebody's laptop.
- 03
Support requests land in a shared mailbox. Nobody knows who owns them or how long they have been open.
- 04
We pay for an ERP and still export to Excel to get anything useful out of it.
- 05
The English version of the site is two product generations behind the Spanish one.
- 06
Any change to the site goes through an agency and takes two weeks.
- 07
When a customer asks ChatGPT about our technology, it answers with our competitors.
For example: 100 / 100 / 100 Lighthouse mobile: accessibility, best practices, SEO. KD.tech
Projects · Industrial, technology and B2B
What we build.
Each piece connects to the systems you already use, and everything stays in accounts your company owns.
- 01
Technical product sites in two or three languages, with a CMS your own team runs: product families, applications, news and jobs.
- 02
Documentation centres: white papers, standards and user guides, with download tracking so you know what your market actually reads.
- 03
Customer ServiceDesk: inbound and outbound email becomes tickets, assigned automatically by region or product line, visibility limited by role, ratings and metrics.
- 04
Internal tools that retire spreadsheets: planning and Gantt, checklists per phase, incidents with photos, material reception, suppliers and people.
- 05
Integrations with what you already run: ERP and CRM (including Odoo 18 Enterprise), Microsoft Entra ID single sign-on with directory sync, transactional email on your own domain.
- 06
Pages machine-readable by answer engines: real HTML served to crawlers, structured data, hreflang and sitemaps with accurate dates.
- 07
Care: a monthly retainer with an hours envelope, run through our multi-tenant ServiceDesk, with an autonomous fix agent handling the small recurring work.

For example: 11 modules delivered in Phase 1. Elite Smart Build
Work · Industrial, technology and B2B
Work in this sector.
Real projects. Open each one to see what we built and the figures we measured.

KD.tech
Semiconductors and automotive optical connectivityOne platform for a semiconductor company: site, ServiceDesk and admin portal on a single codebase
327 bilingual pages in the sitemap accepted by Search Console
BuildGrowCare

Elite Smart Build
Construction and hotel refurbishmentA custom operating system for Elite Smart Build
23 Postgres tables with row-level security forced
BuildCare
For example: 2 languages live on the site, Spanish and English. Global Dynamic Security Group
AI search
Your customers already ask ChatGPT.
More and more searches start in an AI assistant instead of Google. If your site cannot be read without JavaScript, the assistant recommends someone else.
AI Search Radar shows what ChatGPT, Claude and Perplexity can read on your page. No sign-up.
- 01
Pages crawlers can read
Most AI crawlers do not run JavaScript. We serve the content as HTML so they read all of it.
- 02
Structured data
schema.org for your business, your services and your questions, written into the HTML of every page.
- 03
Measured every month
AI visits in the server logs and citations in a fixed panel of questions we ask every month.
For example: 536/536 translation keys present in each of the three languages. Estepona Golf
In detail · Industrial, technology and B2B
What you should know.
For example: 4 days from diagnosis to the new backend running. Concert Music Festival
What changes in this sector
Your buyer is an engineer. They arrive with a specification, not a need to be discovered, and they leave the moment the page fails to say which standard the product complies with. The sales cycle runs through distributors, OEMs and Tier 1 suppliers, so the website rarely closes the deal. It is what keeps you on the shortlist. On kd.tech, the semiconductor company we work with, 84% of visits come from a desktop and 71% from Windows. That is a design engineer at a workstation, comparing datasheets.
Two things follow. The public site has to explain complex products precisely, in at least two languages, with documentation a visitor can find and download. And the company behind it usually runs on spreadsheets and email: site reports in Excel, incidents in a WhatsApp group, support requests in a shared mailbox nobody owns. The usual patch, a WordPress site on one side and an ERP module on the other, leaves you with two systems that never speak to each other.
How it is priced
Every engagement starts with a paid two-week Discovery Sprint that ends with a closed scope and a fixed price. Internal and corporate platforms of this kind are then built at that price, and the build can be paid in monthly instalments. Afterwards, Care: senior maintenance with an hours envelope run through our ServiceDesk. We do not bill loose hours or padded estimates. Book a call and you get a private quote.
How we work
From brief to production.
Every project starts with a paid Discovery Sprint that closes scope and price, and every change goes through the same loop of building, auditing and fixing until two passes come back clean.
01The four phases
- 01
Discover
Two paid weeks that end in a closed scope, an architecture and a fixed price.
- 02
Build
Senior engineers with AI, a review on every change and a production release in weeks.
- 03
Grow
Search, AI assistants and paid media, measured from the first week.
- 04
Care
Monthly maintenance with a first answer within 48 business hours.
For example: 22 public routes prerendered as static HTML. Hotel Marien
FAQ
What people ask us.
Can you integrate with our ERP, or do we have to replace it?
How much does an industrial B2B website or internal platform cost?
How long before we have something we can use?
We already have WordPress. Do we have to move off it?
Who owns the code and the data when the project ends?
For example: 16 indexable URLs, Spanish and English. Hotel Talavera
Get started
Tell us what you want to build.
Websites, apps, custom systems and AI for companies that need them in production in weeks. Fill in the form or book a 30 minute call: a senior engineer answers within 48 business hours with a first take on scope, timeline and price.
First step
Two weeks to close scope, architecture and price before anything is built.
No price list. You get a private quote, in writing, after a short call.
Then, to build, always at a fixed price
Not ready yet?
- AI visibility auditOne-off, fixed price.
