02 / Services · Grow

Grow. Get found and named by AI.

We fix your search visibility in the code and measure it every month, so Google and AI assistants find you and cite you.

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characters of AI-readable content across 65 URLs, up from zero (Malacca Tables): 0 → 105k
characters an AI crawler reads on one news page of a European travel group, with 707 archived articles now readable: 14 → 11,421
Lighthouse SEO and accessibility in production, August 2026 (KD.tech): 100/100
Search Console click-through rate over 30 days, reported inside the client portal (KD.tech): 6.35%

In detail

What you should know.

At a coffee roaster's counter, a customer shows the owner the map listing and assistant answer on her phone that brought her in

For example: 22 public routes prerendered as static HTML. Hotel Marien

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What GROW is

GROW is Polargate's demand line: the work that makes a company findable by the people who search and by the AI assistants that answer. It covers technical SEO, generative engine optimisation, content, paid advertising and analytics. The premise is simple. An assistant can only cite what it can read, and most sites built in the last five years serve an empty shell to crawlers. We fix that in the code, not with a plugin.

How it works

We start with an audit: what crawlers actually receive, what is indexed, what the structured data says, what the analytics measure, and where you appear when a buyer asks an assistant. Then we fix in order of impact. Real HTML on every route, a schema.org graph built from a single source of data, a sitemap with accurate dates, a robots.txt that allows the answer engines you want, and content written answer first. Paid advertising runs alongside when it is the fastest way to test a message. Everything is measured and reported monthly.

Services in this line

What it covers.

Each service has its own page with what it includes, the usual timeline and the projects where we did it.

For example: 16 indexable URLs, Spanish and English. Hotel Talavera

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Who it is for

We don't take every project.

We would rather tell you now than halfway through. If you recognise yourself on the left, let's talk.

It fits if

Your site already exists and your buyers search on Google or ask ChatGPT
You want the fixes made in the code, not a keyword report
You are happy to measure every month against a recorded baseline
You can give access to the site, Search Console and analytics

It is not for you if

You want a guaranteed first position or a guaranteed mention in ChatGPT
You want to buy links or publish unreviewed text in bulk
You expect results within a week
Nobody can touch the code of your site, and there are no plans to change that

For example: 105,212 characters of body text readable by AI crawlers across 65 URLs, up from zero. Malacca Tables

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What you get

What you take away.

Everything is written down before we start, and everything stays in accounts your company owns.

01Deliverables

01
Technical and AI-search audit: what crawlers actually receive, what is indexed, what the structured data says, with findings ranked P0 to P2 and a 30/60/90 plan
02
Server-rendered HTML for every public route, so each page is readable without running JavaScript
03
A schema.org graph (Organization, Service, Article, FAQ and the types your sector needs) generated from a single source of data and mirroring the visible text
04
robots.txt with explicit groups for search and answer engines, a sitemap with accurate lastmod dates, llms.txt, and IndexNow on every production deploy
05
Multilingual layer: hreflang with return tags, x-default, translated slugs and per-language canonicals, tested language by language
06
Answer-first content: question headings, a self-contained answer under each one, comparison tables in real HTML and visible updated dates
07
Analytics you own: GA4 with Consent Mode v2, Search Console and Bing Webmaster Tools, plus server-side logging of AI crawlers that browser analytics never see
08
Paid advertising setup and management: Google Ads and Merchant Center feeds, conversion tracking, feed and negative-keyword hygiene, with the budget paid directly by you
09
A monthly report in your client portal: clicks, impressions, average position, assistant referrals, what changed and what comes next

02How it runs

01 · Week 1 to 2
Audit and baseline
We fetch your site the way GPTBot, Claude, PerplexityBot and Googlebot fetch it, read Search Console and analytics, check the structured data against the visible text, and run a panel of buyer prompts to see where you appear today. The output is a written baseline and a ranked list of findings.
02 · Week 3 to 6
Fix at the source
We work in the repository: real HTML per route, the schema.org graph, hreflang, sitemap, robots and page speed. Every fix ships as a pull request with the test that proves it, so the same problem does not come back on the next deploy.
03 · Month 2 onwards
Content and campaigns
We publish focused pages that each answer one buyer question, in every language you sell in, and run paid advertising where it is the fastest way to test a message. Volume is set by the retainer, so you know in advance what a month contains.
04 · Every month
Measure, report, repeat
Each month we re-run the audit and the prompt panel, compare against the baseline, and report clicks, impressions, average position and assistant referrals in your client portal. Then we agree the next month's list with you before touching anything.

For example: 98 KB mobile hero image, down from about 288 KB. Hotel Marien

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Timing and budget

How we quote.

No price list and no hourly billing during a build. After a short call you get a written quote for your project.

Timeline: Audit and baseline in the first two weeks, fixes at the source between week three and week six, then a monthly cycle of content, campaigns and measurement. Technical fixes show in Search Console within weeks; demand takes months.
Team: Our team audits, fixes the code and measures. Andrés Ciordia, Chief AI Officer, leads how AI assistants read your site, and Pedro Ciordia, CTO, reviews the technical work.
How the price is set: A monthly fee on top of Care, in a private quote. It depends on markets, languages and channels. A standalone audit has its own fixed price, and ad spend goes straight to Google or Meta with no percentage for us.

For example: 27 published FAQs with FAQPage schema. Hotel Talavera

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Work

Work in this line.

Real projects. Open each one to see what we built and the figures we measured.

For example: 65 routes pregenerated at build time with their own metadata and JSON-LD. Malacca Tables

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FAQ

What people ask us.

How much does SEO cost for a company our size?

Polargate runs GROW as a monthly retainer on top of a CARE retainer, so maintenance and growth sit in one contract. The fee depends on how many markets, languages and channels are in play. A standalone technical and AI-search audit has a fixed price and is delivered as a written report you own. Advertising budget is separate and paid straight to Google or Meta, and we do not take a percentage of your spend. Tell us where you want to be found and you get a private quote.

How is this different from a traditional SEO agency?

We change the code. A traditional agency writes recommendations and sends them to whoever built your site. Polargate is that team, so a finding becomes a pull request in the same week and arrives with a test that keeps it fixed. We also treat AI assistants as a channel with its own measurement, and we do not sell keyword volume reports.

Can you get my company mentioned in ChatGPT?

We can make it possible, not certain. Assistants cite pages they can read, so Polargate makes sure every route serves real HTML, carries accurate structured data and answers the question in the first paragraph. Then we track a fixed panel of buyer prompts each month across ChatGPT, Perplexity, Google AI Mode and Claude. Nobody can guarantee a citation, and anyone who does is selling something else.

How long before we see results?

Technical fixes show up fast: crawling and indexing usually move within two to six weeks of a deploy, and you see it in Search Console. Demand takes longer. Content and authority normally need three to six months before the trend is readable. Polargate records a baseline before starting, so the change is measurable instead of a matter of opinion.

Do I need a new website before you can do SEO?

Usually not. Polargate works on the site you already have when the platform can serve real server-rendered HTML and the templates are workable. If the site cannot show its content without JavaScript, or the codebase makes every change expensive, we say so in the audit and price a rebuild through the BUILD line instead of billing months of workarounds.

Do you work in Spanish, English and Dutch?

Yes. Polargate works natively in the three languages, and so does the technical layer: hreflang with return tags, x-default, translated slugs and pages rendered in their own language rather than switched in the browser. Multilingual sites are where most SEO breaks quietly, so we crawl and test every language separately instead of treating translation as a layer on top.

For example: 136 KB social preview image, down from 1.74 MB. Hotel Marien

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Grow. Get found and named by AI.

What you should know.

What GROW is

How it works

What it covers.

We don't take every project.

It fits if

It is not for you if

What you take away.

01Deliverables

02How it runs

How we quote.

Work in this line.

Hotel Marien

Hotel Talavera

Malacca Tables

What people ask us.

Tell us what you want to build.