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POLARGATE
Being found by people, and by the assistants they ask.

Grow

SEO, generative engine optimisation, content, paid advertising and analytics for companies that need to be found in search and cited by AI assistants. Fixed in the code, measured every month against a recorded baseline.

At a coffee roaster's counter, a customer shows the owner the map listing and assistant answer on her phone that brought her in
0 → 105k
characters of AI-readable content across 65 URLs, from an empty shell (Malacca Tables)
14 → 11,421
characters GPTBot reads per news article, across roughly 700 articles, for a European travel group
100/100
Lighthouse SEO and accessibility in production, August 2026 (KD.tech)
6.35%
Search Console click-through rate over 30 days, reported inside the client portal (KD.tech)

Capabilities

How it works

  1. 01Week 1 to 2

    Audit and baseline

    We fetch your site the way GPTBot, Claude, PerplexityBot and Googlebot fetch it, read Search Console and analytics, check the structured data against the visible text, and run a panel of buyer prompts to see where you appear today. The output is a written baseline and a ranked list of findings.

  2. 02Week 3 to 6

    Fix at the source

    We work in the repository: real HTML per route, the schema.org graph, hreflang, sitemap, robots and page speed. Every fix ships as a pull request with the test that proves it, so the same problem does not come back on the next deploy.

  3. 03Month 2 onwards

    Content and campaigns

    We publish focused pages that each answer one buyer question, in every language you sell in, and run paid advertising where it is the fastest way to test a message. Volume is set by the retainer, so you know in advance what a month contains.

  4. 04Every month

    Measure, report, repeat

    Each month we re-run the audit and the prompt panel, compare against the baseline, and report clicks, impressions, average position and assistant referrals in your client portal. Then we agree the next month's list with you before touching anything.

What GROW is

GROW is Polargate's demand line: the work that makes a company findable by the people who search and by the AI assistants that answer. It covers technical SEO, generative engine optimisation, content, paid advertising and analytics. The premise is simple. An assistant can only cite what it can read, and most sites built in the last five years serve an empty shell to crawlers. We fix that in the code, not with a plugin.

Who it is for

Mid-market companies, roughly 50 to 500 people, that already have a site and a product worth finding, and that are losing ground because search is changing. Hotels, industrial manufacturers, e-commerce, professional services. The usual picture: GA4 installed and nobody reading it, a sitemap nobody checks, and no idea whether ChatGPT mentions you when a buyer asks who does what you do. Companies selling in more than one language get the most out of this line, because hreflang, translated slugs and per-language rendering are exactly where sites break quietly.

How it works

We start with an audit: what crawlers actually receive, what is indexed, what the structured data says, what the analytics measure, and where you appear when a buyer asks an assistant. Then we fix in order of impact. Real HTML on every route, a schema.org graph built from a single source of data, a sitemap with honest dates, a robots.txt that allows the answer engines you want, and content written answer first. Paid advertising runs alongside when it is the fastest way to test a message. Everything is measured and reported monthly.

What it costs

GROW starts at 690 EUR per month on top of a CARE retainer, so maintenance and growth are one relationship instead of two invoices. A standalone technical and AI-search audit starts at 1,500 EUR and lands as a written report with prioritised findings you can hand to any team, including one that is not us. Advertising budget is yours and you pay it directly to the platform. We never take a percentage of your spend.

What you get

Pages that answer the question in the first paragraph. Structured data that mirrors what is visible on screen. Analytics you own, including server-side logging of AI crawlers, which browser analytics never see. A monthly report with clicks, impressions, average position, assistant referrals and a fixed panel of buyer prompts run against ChatGPT, Perplexity, Google AI Mode and Claude, so you can see whether you are mentioned and next to whom. We do not guarantee rankings or revenue, because nobody honest can. We guarantee that the work happens in the open and is measured against a baseline we record before starting.

Proof

FAQ

Questions, answered

How much does SEO cost for a company our size?
Polargate runs GROW as a monthly retainer from 690 EUR, on top of a CARE retainer so maintenance and growth sit in one contract. A standalone technical and AI-search audit starts at 1,500 EUR and is delivered as a written report you own. Advertising budget is separate and paid straight to Google or Meta, and we do not take a percentage of your spend.
How is this different from a traditional SEO agency?
We change the code. A traditional agency writes recommendations and sends them to whoever built your site. Polargate is that team, so a finding becomes a pull request in the same week and arrives with a test that keeps it fixed. We also treat AI assistants as a channel with its own measurement, and we do not sell keyword volume reports.
Can you get my company mentioned in ChatGPT?
We can make it possible, not certain. Assistants cite pages they can read, so Polargate makes sure every route serves real HTML, carries accurate structured data and answers the question in the first paragraph. Then we track a fixed panel of buyer prompts each month across ChatGPT, Perplexity, Google AI Mode and Claude. Nobody can guarantee a citation, and anyone who does is selling something else.
How long before we see results?
Technical fixes show up fast: crawling and indexing usually move within two to six weeks of a deploy, and you see it in Search Console. Demand takes longer. Content and authority normally need three to six months before the trend is readable. Polargate records a baseline before starting, so the change is measurable instead of a matter of opinion.
Do I need a new website before you can do SEO?
Usually not. Polargate works on the site you already have when the platform can serve real server-rendered HTML and the templates are workable. If the site cannot show its content without JavaScript, or the codebase makes every change expensive, we say so in the audit and price a rebuild through the BUILD line instead of billing months of workarounds.
Do you work in Spanish, English and Dutch?
Yes. Polargate works natively in the three languages, and so does the technical layer: hreflang with return tags, x-default, translated slugs and pages rendered in their own language rather than switched in the browser. Multilingual sites are where most SEO breaks quietly, so we crawl and test every language separately instead of treating translation as a layer on top.
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