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Sectors · Hotels and hospitality

Hotels and hospitality. Your hotel website wins the direct booking.

Polargate builds hotel websites that Google and AI assistants read as well as your guests do, connected to the booking engine and PMS you already run.

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At dusk in an open-air beach hotel lobby, a receptionist helps a guest using a tablet while a porter wheels a luggage trolley past the palms

The problem

What we hear on the first call.

If any of these sounds familiar, that is where we start.

  1. 01

    Half our bookings come through an OTA and we pay commission even for guests who searched for us by name.

  2. 02

    The site looks fine, but when you ask ChatGPT about the hotel it gets the answer wrong, or does not mention us at all.

  3. 03

    Reception answers the same twenty questions every day, in five languages, and at night there is one person at the desk.

  4. 04

    Requests live in somebody's WhatsApp: the towel, the late checkout, the air conditioning that does not cool. Nothing is recorded.

  5. 05

    The website still advertises something the room no longer has, and nobody knows who edits that page.

  6. 06

    We changed booking engine and the agency wanted to rebuild the entire website.

  7. 07

    Reviews talk about how long it took to sort out, and we have no number to answer with.

For example: 38 Spanish and English routes prerendered as static HTML. Santo Domingo Bay

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Projects · Hotels and hospitality

What we build.

Each piece connects to the systems you already use, and everything stays in accounts your company owns.

  • 01

    Bilingual or trilingual hotel websites where every route is prerendered to static HTML, with hreflang, one H1 per page and schema.org (Hotel, HotelRoom, Restaurant, EventVenue, FAQPage) generated from a single data file.

  • 02

    Integration with the booking engine you already use, with Paraty Tech already in production at Hotel Talavera, and the reserve action visible both on the page and in the structured data.

  • 03

    Estevano, the multilingual AI concierge and guest app: chat in six languages, tickets classified by department, restaurant and spa reservations, and room service charged to the room.

  • 04

    A staff console with a real-time ticket board per department, response and resolution times, roles, and modules switched on or off per property.

  • 05

    PMS integration: guest sync from Oracle Opera Cloud every five minutes, or QR and token access for a property with no PMS to connect to.

  • 06

    Lead funnels for weddings and events: a multi-step wizard, an automatic dossier PDF, a notification to the manager and every enquiry recorded with its source.

  • 07

    AI search readiness and CARE: robots policy for the answer crawlers, llms.txt, HTTP security headers, hardened forms, and a monthly audit delivered as a written report.

A tablet in a hand in a sunny hotel lobby: today's arrivals with the occupancy, each guest's room and arrival time and the check-in status, while a guest walks in behind.

For example: ~2,500 guest requests handled in four months at Santo Domingo Bay. Estevano

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Work · Hotels and hospitality

Work in this sector.

Real projects. Open each one to see what we built and the figures we measured.

For example: 16 indexable URLs, Spanish and English. Hotel Talavera

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In detail · Hotels and hospitality

What you should know.

For example: 11 modules delivered in Phase 1. Elite Smart Build

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What changes in this sector

A hotel website has to win the booking before an OTA does, and it now has to do that twice: once for the person comparing three properties in three browser tabs, and once for the assistant that reads the page on their behalf and answers in a single paragraph.

That second reader is unforgiving. GPTBot, OAI-SearchBot, Claude-SearchBot and PerplexityBot fetch raw HTML and do not execute JavaScript. A hotel site built as a single-page app hands them an empty shell. For a Caribbean convention resort we rebuilt the site as static HTML, so each of its 38 Spanish and English routes reaches these crawlers as real content.

The rest of the problem starts after the booking. Reception absorbs towels, late checkouts, restaurant tables and maintenance calls in five or six languages, at exactly the hours when the desk is thinnest. That work rarely fails loudly. It leaks into the reviews.

We work with independent hotels and groups of 3 to 50 properties in Spain, the Caribbean and Latin America, in English, Spanish and Dutch.

How it is priced

A hotel website has a fixed price that covers design, development, booking engine integration, technical SEO, security hardening and analytics setup. It is set in a paid Discovery Sprint that fixes scope, architecture and the closed price. After launch, CARE keeps the site maintained. Estevano is licensed per property, according to the modules you switch on, and quoted when Discovery ends. Hosting and database are yours at cost, usually tens of euros a month, paid directly. Tell us about your hotel on a call and you get a private quote.

How we work

From brief to production.

Every project starts with a paid Discovery Sprint that closes scope and price, and every change goes through the same loop of building, auditing and fixing until two passes come back clean.

01The four phases

  1. 01

    Discover

    Two paid weeks that end in a closed scope, an architecture and a fixed price.

  2. 02

    Build

    Senior engineers with AI, a review on every change and a production release in weeks.

  3. 03

    Grow

    Search, AI assistants and paid media, measured from the first week.

  4. 04

    Care

    Monthly maintenance with a first answer within 48 business hours.

For example: 2 languages live on the site, Spanish and English. Global Dynamic Security Group

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FAQ

What people ask us.

Can you integrate with our booking engine and our PMS, or do we have to change them?
You keep them. Polargate integrates the booking engine you already pay for: Paraty Tech runs in production on the sites we built for Hotel Talavera and Hotel Marien, and the reserve action points at it from the page and from the structured data. On the guest side, Estevano syncs guests from Oracle Opera Cloud every five minutes. A property with no PMS works with QR codes or a token link sent at check-in.
How much does a hotel website cost?
It depends on the languages, the booking engine you use, the content and photography that already exist and how much of the old site has to move. The price covers design, development, the multilingual structure, booking engine integration, technical SEO, security hardening and analytics setup, and it is fixed in a Discovery Sprint before the build starts. After launch, CARE keeps the site maintained. Tell us about your hotel on a short call and you get a private quote.
Will ChatGPT recommend our hotel if we do this?
Nobody can promise that, and Polargate does not. What we can do is remove the reasons an assistant cannot answer about you: pages that only exist after JavaScript runs, missing or broken hreflang, structured data that contradicts the visible text, and firewall rules that block the answer crawlers. Then we measure real citations in server logs and in Bing, because browser analytics never see those bots.
Do we need a new website to use the AI concierge?
No. Estevano runs on its own subdomain, for example marien.estevano.com, next to whatever website you have today. Guests reach it through a QR code in the room, a link sent at check-in or a poster at reception. The website and the concierge are separate decisions, and most hotels start with whichever one is costing them more right now.
How many languages does the concierge speak, and what happens when it does not know the answer?
Six: Spanish, English, French, German, Portuguese and Italian. Retrieval is scoped to your hotel's own content and fails closed, so when the answer is not in your material the concierge says so and opens a ticket for the right department instead of inventing something. Every request lands on the staff console with its response and resolution times attached.
How long does it take to go live?
A hotel website goes live between four and eight weeks after Discovery, depending on how much content and photography already exists. Estevano is faster, because the platform is already built: the work is configuring departments, spaces, menus and content, connecting the PMS and testing with real rooms. Marien Puerto Plata went from activation in July 2026 to real guests in about four weeks.

For example: 100 / 100 / 100 Lighthouse mobile: accessibility, best practices, SEO. KD.tech

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Websites, apps, custom systems and AI for companies that need them in production in weeks. Fill in the form or book a 30 minute call: a senior engineer answers within 48 business hours with a first take on scope, timeline and price.

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First step

Discovery Sprint

Two weeks to close scope, architecture and price before anything is built.

No price list. You get a private quote, in writing, after a short call.

Then, to build, always at a fixed price

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AI-native digital studio for mid-market companies

POLARGATE, S.L. · CIF B24895005
Calle Electrónica 6, 28027 Madrid, Spain