Paid media.

What it is

Paid media is the part of GROW that buys attention: search campaigns on Google, paid social on Meta and LinkedIn, shopping campaigns when there is a catalogue, and the landing pages and measurement those campaigns need before anyone can judge them on data. The same people who build your site run the ads, so a broken form or a slow hero image gets fixed, not reported. We take the work when there is something real to sell and a page worth sending traffic to. If the site cannot convert, we say so before you spend.

How we do it

We start with measurement, not creative. That means reading the account as it is: which campaigns actually run, where budget lands by device and by campaign, whether the conversion tag fires once and with the right value, whether the item ids in the product feed match the ones in the tracking. In audits we have found accounts where the conversion tag had silently stopped recording purchases and almost all the spend was going to the device that converted worst. No creative fixes that.

Then we rebuild the parts that decide the outcome: consent-aware GA4 and Google Ads tagging, the Meta pixel and Conversions API where it applies, product feeds generated from the same data the site uses, UTM parameters written into your own database next to the lead. After that we run a small number of clearly named campaigns, with a written hypothesis behind every change.