--- title: "Paid media · Polargate" description: "Google, Meta and LinkedIn campaigns run by the same senior team that builds the site they point at. Measurement is repaired before any budget moves…" url: https://polargate.ai/services/grow/paid-media locale: en publisher: POLARGATE S.L. --- Grow // Search and social advertising you can audit, with the budget in your name. # Paid media Google, Meta and LinkedIn campaigns run by the same senior team that builds the site they point at. Measurement is repaired before any budget moves, landing pages are built on your own stack, and the media budget is paid by you directly to the platforms. In short Polargate runs search and social advertising for mid-market companies as an engineering problem: correct measurement first, then landing pages that load fast and convert, then budget. We charge a management fee from 690 EUR per month and you pay Google, Meta or LinkedIn directly, so the fee never grows with your spend. It runs on top of a Care retainer. Every conversion a platform reports is checked against the leads and orders in your own database. ## What it is Paid media is the part of GROW that buys attention: search campaigns on Google, paid social on Meta and LinkedIn, shopping campaigns when there is a catalogue, and the landing pages and measurement those campaigns need before anyone can judge them honestly. The same people who build your site run the ads, so a broken form or a slow hero image gets fixed, not reported. We take the work when there is something real to sell and a page worth sending traffic to. If the site cannot convert, we say so before you spend. ## How we do it We start with measurement, not creative. That means reading the account as it is: which campaigns actually run, where budget lands by device and by campaign, whether the conversion tag fires once and with the right value, whether the item ids in the product feed match the ones in the tracking. In audits we have found accounts where the conversion tag had silently stopped recording purchases and almost all the spend was going to the device that converted worst. No creative fixes that. Then we rebuild the parts that decide the outcome: consent-aware GA4 and Google Ads tagging, the Meta pixel and Conversions API where it applies, product feeds generated from the same data the site uses, UTM parameters written into your own database next to the lead. After that we run a small number of clearly named campaigns, with a written hypothesis behind every change. ## What you get A set of campaigns you can explain to your board: search where people already look for what you sell, shopping if you have a catalogue, paid social to reach people who are not searching yet, and remarketing with a frequency cap. Landing pages on the same stack as your site, pre-rendered, in every language you sell in, fast on a phone. Conversion tracking you can verify yourself. Leads stored in your own database with the campaign that produced them. One monthly report, written by the person who ran the account. ## What it costs A management fee from 690 EUR per month, plus a one-off setup from 490 EUR when tracking, feeds or landing pages have to be built. It runs on top of a Care retainer. The budget stays yours: accounts in your name, your card, paid directly to Google, Meta or LinkedIn. We never hold it and the fee does not scale with it. If the funnel needs rethinking first, we start with a Discovery Sprint, fixed price from 4,900 EUR over two weeks, and half of it is credited against the project that follows if it starts within 60 days. We ask for three months minimum. We do not promise a position, a cost per lead or a return, because nobody honest can. What you get - Account and tracking audit: live campaigns, budget split by device and campaign, conversion tags, and parity between product feed ids and tracking ids - GA4, Google Ads and Meta conversion tracking rebuilt with consent handling, and events named after real business actions (form sent, order placed, call started) - Search, shopping and paid social campaigns built and operated on Google, Meta and, for B2B audiences, LinkedIn - Product feeds generated at build time for Google Merchant Center, Meta and Pinterest, kept in sync with the site catalogue - Landing pages on your own stack (Vite, React, Tailwind on Vercel), pre-rendered per language, mobile first - Leads and UTM parameters written into your own database, exportable at any time - One monthly report that puts platform-reported conversions next to your database records and explains the gap, with the decisions taken and the next test - Media budget kept separate from the fee: accounts in your name, paid directly to the platforms Engagement Timeline First campaigns are usually live two to four weeks after kick-off: about one week for the account and tracking audit, one to three more for landing pages and product feeds. Reviewed every month, with three months as the minimum period. Team Two people, and neither of them sells. Pedro Ciordia, founder and CTO, runs the account, the measurement and the monthly report, and brings in specialists from the studio network for creative production, video and copy in additional languages. Price From 690 EUR per month management fee, plus a one-off setup from 490 EUR when tracking, feeds or landing pages have to be built. It runs on top of a Care retainer. Media budget is separate and paid by you directly to the platforms. If the funnel needs rethinking first, a Discovery Sprint from 4,900 EUR. Stack - Google Ads - Meta Ads - LinkedIn - GA4 - Search Console - Google - Supabase - Vercel - React - Vite - Tailwind CSS ## Proof Hotel Talavera ### A bilingual hotel website that crawlers and AI assistants can read A 4-star city hotel in Castilla-La Mancha had a website that search engines received as an empty container. Polargate rebuilt it as 16 pre-rendered bilingual URLs and now runs it on a monthly Care retainer with a recurring audit loop. 2026 Read the case [A bilingual hotel website that crawlers and AI assistants can read](https://polargate.ai/work/hotel-talavera) FAQ ## Questions, answered How much does it cost to have an agency run my Google and Meta ads? Polargate charges a management fee from 690 EUR per month, plus a one-off setup from 490 EUR when tracking, product feeds or landing pages have to be built. It runs on top of a Care retainer. Your media budget is separate and paid by you directly to the platforms, so the fee does not grow when your spend does. More markets, more languages or a larger catalogue move the fee up, and we quote that in writing before starting. How long does it take to get campaigns running, and when can I judge them? Campaigns are usually live two to four weeks after kick-off: roughly one week for the account and tracking audit, one to three more for landing pages and feeds. Judging them takes longer. We review the account every month and treat the first three months as the real read, because a campaign measured over three weeks is measured on noise rather than on demand. Do you take a percentage of ad spend? No. The fee is fixed monthly and the budget sits in accounts you own and pay directly. A percentage rewards an agency for spending more of your money, which is the opposite of what you hired it for, and it hides the cost of the work itself. If the right decision is to halve the budget or pause a channel, we can say so without losing income. Why do Google Ads, Meta and GA4 all report different conversion numbers? Because each platform counts the conversions it believes it caused, in its own window and with its own model, and consent banners remove part of the data on top of that. The numbers will never match. Our answer is to write your leads and orders into your own database with their UTM parameters, then report the platform figures next to that record and explain the gap instead of picking the flattering number. Who owns the ad accounts and the lead data? You do. Google Ads, Merchant Center, GA4, Meta and LinkedIn accounts stay in your company name with you as administrator, and Polargate works inside them with the access it needs. Leads land in your own database, in your own infrastructure, exportable at any time. If you stop working with us, you keep the accounts, the history and the landing pages, with nothing to migrate. Can you run campaigns in Spanish, English and Dutch? Yes. Polargate works natively in the three languages, and campaigns are written per market rather than translated word for word from one original. Landing pages are published as separate pre-rendered URLs per language with correct hreflang, so the ad, the page and the form say the same thing. Creative production in other languages goes through specialists from our network. INITIATE ## Start the engine Tell us what you are building in a few short questions. A senior engineer answers in writing within 48 business hours, with a first take on scope, timeline and price. [Start your project](https://polargate.ai/start) · [Talk to us](https://polargate.ai/start#static-brief-heading)