---
title: "Insights on AI search and delivery · Polargate"
description: "Practical writing on AI search visibility, static rendering, agentic delivery and choosing a digital partner, based on projects we actually shipped."
url: https://polargate.ai/insights
locale: en
publisher: POLARGATE S.L.
---
Insights

# Insights

What we learn while shipping: AI search, static rendering, agentic delivery and how to choose a digital partner.

In short
Polargate publishes practical engineering and marketing writing based on its own delivery work: how AI crawlers read websites, why single page apps are invisible to assistants, how hotels get recommended by ChatGPT, what a paid Discovery Sprint produces, and how AI agents are used in production with a human reviewing every change.

## Insights (9)

pricing

### What custom software costs for a mid-market company

What moves the price of a custom system: unknown scope, integrations, data migration, roles and what happens when it breaks. With Polargate's published prices.
2026-09-07 Read more

[What custom software costs for a mid-market company](https://polargate.ai/insights/what-custom-software-costs)

pricing

### What a website costs in Spain, and why the ranges are so wide

What a website really costs in Spain in 2026: the four market tiers, what sits inside each one, what makes a quote climb, and the eight questions to ask before you sign.
2026-09-03 Read more

[What a website costs in Spain, and why the ranges are so wide](https://polargate.ai/insights/what-a-website-costs-in-spain)

pricing

### What a website costs in the Netherlands in 2026

The four price bands for a business website in the Netherlands, what moves the number, the accessibility deadline, and fixed price versus hourly rate.
2026-09-03 Read more

[What a website costs in the Netherlands in 2026](https://polargate.ai/insights/what-a-website-costs-in-the-netherlands)

hotel seo

### How to get your hotel recommended by ChatGPT

How a hotel gets recommended by ChatGPT: prerendered pages in every language, hotel and room schema, real reviews and consistent listings everywhere.
2026-08-26 Read more

[How to get your hotel recommended by ChatGPT](https://polargate.ai/insights/hotel-website-that-ai-recommends)

react

### Why AI assistants cannot read your React SPA

AI crawlers read raw HTML and never run JavaScript, so a React SPA serves them nothing. Measure it yourself with curl, then fix it with SSG, SSR or prerender.
2026-08-19 Read more

[Why AI assistants cannot read your React SPA](https://polargate.ai/insights/spa-invisible-to-ai)

geo

### How to get cited by ChatGPT, Claude and Perplexity in 2026

A practical 2026 checklist for AI search visibility: which crawlers run JavaScript, robots.txt, answer-first structure, freshness and how to measure citations.
2026-08-12 Read more

[How to get cited by ChatGPT, Claude and Perplexity in 2026](https://polargate.ai/insights/ai-search-visibility-checklist)

ai-agents

### How we use AI agents to fix production bugs, and what it costs

How Polargate really delivers with AI agents: an agent triages each ticket and proposes a fix as a diff, audit agents refute each other, and a human merges.
2026-08-05 Read more

[How we use AI agents to fix production bugs, and what it costs](https://polargate.ai/insights/agentic-delivery-in-production)

discovery-sprint

### What is a paid Discovery Sprint, and why does it protect you?

A Discovery Sprint is two weeks of paid senior work ending in a decision pack: scope, architecture, risks and a fixed price. From 4,900 EUR, half credited against the build if it starts within 60 days.
2026-07-29 Read more

[What is a paid Discovery Sprint, and why does it protect you?](https://polargate.ai/insights/discovery-sprint-explained)

digital partner

### Big agency, freelancer or senior studio: how to choose?

How a mid-market company should choose between a big agency, a freelancer and a senior studio: what each is good at, what to ask, what to put in the contract.
2026-07-22 Read more

[Big agency, freelancer or senior studio: how to choose?](https://polargate.ai/insights/choosing-a-digital-partner-mid-market)

INITIATE

## Start the engine

Tell us what you are building in a few short questions. A senior engineer answers in writing within 48 business hours, with a first take on scope, timeline and price.
[Start your project](https://polargate.ai/start) · [Talk to us](https://polargate.ai/start#static-brief-heading)